You probably already know that social media marketing is basically essential to growing your beauty channel on YouTube.
You know that you should have presences on Facebook, Twitter, Instagram, and probably Snapchat, too. You know that social media provides a free or low-cost means to get in touch with your target audience and help spread the word about your YouTube beauty channel.
But how can you do all that more effectively? Here are a few social media tips we’ve compiled to make it easier grow your beauty channel’s brand.
Be Consistent and Active on Social Media
First of all, you really need to be consistent with your social media posts and active with your audience engagement. If you post updates regularly, your content will show up in your followers’ feeds more often, and they’ll be more likely to catch your beauty videos, blog posts, other updates about your YouTube channel, and any relevant tips in general.
As your followers see more posts from you, they’ll be more likely to like, comment on, and share your content. That’s where the “active” part of this equation comes in. Don’t just post and forget about it – actively engage your audience, respond to their questions, and ask them questions of your own. This is also important for growing your beauty channel’s community.
Use Social Media to Speak with Your Audience
Speaking of engaging with your YouTube channel’s audience, you should really take advantage of the “social” aspect of social media. When you post, don’t only publish links to your beauty videos. You can use social media to ask questions of your viewers and find out what they want to see from you. Then you can get involved in conversations in the comments. This will let you get to know your audience, and it’ll let them get to know you, thereby creating better relationships and a strong viewer bond.
Share the Latest Trends Relevant to Your Niche
Not sure what to write about when you don’t have a new beauty video or blog post to share? Do a little bit of research on the latest trends that relate to the topics you cover on your YouTube channel. Talking about trending topics not only keeps your posts relevant, but it also allows you to use the trending content’s demand, which will get you more exposure with people who don’t yet follow you on social media.
Network with Other Beauty Vloggers on YouTube
There are a lot of social media groups dedicated to beauty, make-up, hairstyling, and beauty vlogging. Join one or two active groups that are relevant to your YouTube beauty channel, and start getting to know other beauty vloggers in those groups.
You can also check out other vloggers’ YouTube channels to find their Facebook, Twitter, and Instagram pages. Then you can follow them, reach out to them, comment on their posts, and/or mention them whenever you post about something relevant or share their content. As you do this, you’ll start to get to know others in the YouTube beauty community and you can build the base for some great collaborations.
Create Unique Content for Each Social Platform
Finally, don’t just post and re-post the same content across all of your social media platforms. If you don’t have any variety in your posts, your audience won’t have any reason to follow you on more than one platform.
There’s nothing wrong with sharing an Instagram post on Facebook and/or Twitter, and you can share your tweets on Facebook, too. However, you should regularly post different content on each platform that’s exclusive to that platform. This encourages your viewers to follow all of your social media presences so they won’t miss out on anything.
There you go – five tips that’ll help you grow your YouTube beauty channel’s brand with social media. Be consistent, get engaged, create a variety of quality content, and have fun!